Ooh La La France in Charleston – Delight with Baguette Magic


By Mark A. Leon

If you frequent Folly Beach, you have passed this small unimposing bakery just to the left on Folly Road.  It is hidden near a salon, boxing center, barber shop and La Hacienda.  You will notice the blinking open light, but many are unaware of the bakery creations that lie inside.  Baguette Magic offers a unique French Style Bakery experience right in your own backyard.

Their menu is small enough to fit in your wallet and their pricing is very similar to the Euro system where all tax is built in.  They even offer wallet size menus upon arrival so you can plan ahead for the next time.  Let us lay out the menu to help show the simplicity of this establishment.  Baguette Magic will not win you over with complex or fancy, but pure delicious delicacies.  The fresh baked fluffiness is in sight and smell from the first step inside.

They offer five culinary categories:  Bread, Croissant, Sandwiches, beverages (juice, milk, water) and Saturday & Sunday Brunch.  Of course, no meal would be complete without a fine coffee selection.  If you are looking for a traditional cup of drip coffee, keep making your way to Starbucks, for Baguette Magic only serves French Press pour.  It is rich and robust and wakes you like a zesty bar of soap.

Their breads and croissants are authentic French style and this authenticity, makes it a breath of fresh air in James Island.

The interior is small and quaint with a bar top area, a few booths and tables and a staff right in front of you baking away before the sun even rises.

If you are looking to start your morning right, start with a berry or almond croissant.  The soft flaky outside combined with divine fresh ingredients inside will leave your mouth wanting more.  Savor each bite and eat slowly for the taste lingers on.

If you find your way there for lunchtime, you may lean toward a Salmon & Dill Croissant, Prosciutto & Mozzarella with Basil Croissant or their unique offering of Pate de Campagne.

Baguette Magic can cater to one, an adoring couple starting their day before a bridge walk or cater to larger groups.

At $3.00 for a berry or almond croissant, $2.00 for a cup of coffee and $8.00 for a sandwich, the prices are incredibly well within any price range.


If you arrive to a line, don’t fret.  Be patient and enjoy the aromas throughout this small intimate bakery.  The wait will be worth it.

Starting in the fall, Baguette Magic will start to offer homemade desserts to its menu.

The staff truly compliments the food with a kind demeanor and welcoming smile with each visit.

Baguette Magic Website – 792 Folly Road, James Island, SC (843) 471-5941


Monday:        Closed

Tuesday:        7:00 AM – 3:00 PM

Wednesday:  7:00 AM – 3:00 PM

Thursday:     7:00 AM – 3:00 PM

Friday:          7:00 AM – 3:00 PM

Saturday:     7:00 AM – 3:00 PM

Sunday:       7:00 AM – 3:00 PM


Categories: bakery, Charleston Daily, Food review, James Island | Tags: , | Leave a comment

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